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Here’s How To Identify Horrible Marketing
Marketing has been wrongly linked with deception and manipulation.
In this piece, I’ll contrast horrible marketing strategies that leave a bitter taste and brilliant marketing that fulfils personal satisfaction and brings consistent success to businesses.
I will break down the key distinctions and understand why brilliant marketing is a force for positive change in the world.
The Goal of Marketing
At its core, marketing is about helping people discover, understand, acquire, and benefit from solutions to their problems or needs.
Whether it’s a product or service, the essence remains the same — facilitate a journey that transforms potential customers into satisfied ones.
The Four Stages of Marketing Success
- Discovery (Awareness): Make the solution known through advertising, public relations, or other marketing efforts.
- Understanding (Evaluation): Provide clarity on how the solution works and why it’s the right fit, often through sales videos or pages.
- Acquisition (Conversion): Simplify the process of obtaining the solution, ensuring a…
