Here’s Two Ways To Perform SEO

Five Factors To Help You Make the Best Decision

Photo by Myriam Jessier on Unsplash

SEO is the backbone of your website; it’s important as it helps your website be found in the search results, driving organic traffic and establishing a solid online presence for your brand.

There are two ways you can perform SEO; in house and outsourcing.

In this piece, I’ll dive into the pros and cons of both options to help you make the best decision.

In-House SEO: Pros and Cons

I’ll start by diving into the in-house approach to SEO — building your team of experts or training existing employees.

Pros of In-House SEO:

Greater Control

Enjoy complete control over your SEO strategy, allowing for quick adjustments.

Understanding of Your Business

Your in-house team becomes familiar with your brand, industry, and audience, and this helps your SEO campaigns become more effective.

Alignment with Company Culture

Efforts integrate with your business goals and culture.

Cons of In-House SEO:

High Cost