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Your customers are what make up your business. The more time and effort you put in understand your target audience, the more success you will establish for your brand.
Before launching a campaign, take a step back and look at your brand, customer, and competition with a fresh lens.
This piece covers the six essential questions you should answer before investing in your next marketing campaign.
These are the foundational questions that serve as a blueprint for general marketing campaigns.
Feel free to dive deeper into industry-related questions.
Use data and statistics where necessary to back up your answers and conclusions.
Who Are Your Customers?
Jot down who you are targeting for the campaign. If you do not have customers yet, then make a customer persona. There are free templates available online that help you create your perfect customer and envision them.
