Member-only story
PPC
What is the most used PPC platform? + How much to spend on PPC/ month?
There are several ways that you can get more traffic to your website with PPC campaigns. Here are some tips:
1. Use keyword-rich ad copy
Ensure that your ad copy contains relevant keywords that will help attract users to search for your offer. This will help ensure that your ads are shown to people interested in what you have to say or sell.
2. Target long-tail keywords
Long-tail keywords are more specific and tend to be less competitive than shorter, more general ones. By targeting long-tail keywords, you can increase the chances that your ads will be shown to people looking for what you offer.
3. Use negative keywords
Negative keywords can help to filter out traffic that is not relevant to your website or product. This will help improve the quality of traffic you receive and reduce your costs, as you will be paying for clicks from people who are not interested in your offer.
