Member-only story
How to Successfully Pitch to Brands for UGC
User-Generated Content (UGC) can be a game-changer for creators looking to collaborate with brands.
In this piece, I’ll dive into the key points from effective pitching, negotiating payments, and handling briefs to guide you through successfully pitching to brands and ensuring a positive response.
The Power of Follow-ups
Brands often require multiple interactions before deciding to collaborate. The idea is that familiarity breeds comfort, and creators are encouraged to follow up at least a few times.
The key here is persistence without being intrusive.
Crafting Compelling Hooks and CTAs
When creating multiple hooks and calls to action (CTAs), there are two primary methods — using CapCut or doing it directly on TikTok.
CapCut, a video editing app, allows creators to duplicate videos and make necessary edits. Alternatively, creators can create different versions using TikTok itself.
The key is to have various hooks and CTAs ready, allowing brands to choose or offering them creative freedom within specific parameters.
