KDP VAT Added to List Price on Amazon UK and EU: What Authors Need to Know

Which Books Are Affected?

Nora
4 min readOct 14, 2024
Photo by Debby Hudson on Unsplash

If you’re a self-published author or creator of low-content books on Amazon, particularly in the UK and the European Union, you may have noticed unexpected changes in your book’s pricing.

Starting in mid-September, Amazon quietly rolled out a significant update affecting the pricing structure for certain books — specifically, adding VAT (Value Added Tax) to the list price.

I’ll break down what’s happening and how it impacts authors and sellers.

What Is the Change?

On September 12, 2023, Amazon added VAT to the list prices of low-content books such as coloring books, journals, and planners sold on its UK and European platforms.

This change seems to have caught many authors off guard, and the communication from Amazon has been somewhat vague. The prices of books have increased overnight, with VAT now being included in the displayed price that customers see.

Which Books Are Affected?

The update appears to specifically target low-content books, though Amazon has not clearly defined which types of books are impacted. Initially, it was believed that children’s books would be…

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Nora
Nora

Written by Nora

Mom | Herbalist. Business Student. Dreamer. Blogger. YouTuber. Open For Writing Gigs.