Proven Marketing Channels You Need To Try

Explore three powerful strategies — organic, paid, and social

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In this piece, I’ll dive into the best tried and tested marketing channels, categorized into three powerful strategies:

• Organic
• Paid
• Social

Stick around until the end, when I dive into how to select the best marketing opportunity customized to your specific business needs.

Organic Strategies

Organic strategies are legendary marketing heroes — they don’t demand upfront costs but require dedication. The payoff, once achieved, is powerful, sustainable and consistent.

• Content Marketing

Create compelling content — videos, articles, case studies, and more — to raise awareness about your brand, products, or services. It’s an investment in time that pays off in sustained customer acquisition.

• Search Engine Optimization (SEO)

Optimize your website to rank high in search engines. Ensure potential customers find you when searching for relevant keywords, securing your spot in their considerations.

• Media Coverage