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Marketing
What are some of the greatest marketing disasters in history?
Many marketing disasters have existed; some are well-known, and others are more mysterious.
Some of the most well-known marketing disasters include the Exxon Valdez oil spill, which caused large amounts of damage to marine life, and the Volkswagen emissions scandal, which caused the company to lose a lot of money.
More obscure marketing disasters include the Coca-Cola China crisis, which caused Coca-Cola to lose money in China. In the early 1990s, Kellogg’s Corn Flakes cereal was involved in a major disaster. The grain was recalled after reports of people getting sick from eating it. The recall left many people angry and disappointed.
Here are the top six greatest marketing disasters:
1. The New Coke Disaster: In 1985, Coca-Cola changed its formula and released a new version of its iconic drink. The public reaction was swift and negative, with many people feeling betrayed by the company. Coca-Cola was forced to return to the original formula less than three months later.
2. The Xbox One Reveal: Microsoft’s 2013 reveal of the Xbox One was marred by several missteps, including announcing that the console would require an always-on internet…
