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Switch To THIS Foolproof Strategy To Launch Your Product & Watch What Happens
Inspired from the book “Traction” by Gabriel Weinberg and Justin Mares.
Launching a new business or introducing a new product is a difficult and complex process, but the real challenge lies in attracting customers.
In this piece, I’ll dive into a simple and effective foolproof four-step marketing strategy.
This will guide you from brainstorming to selecting the proper channels, performing tests, and focusing on the one channel that will drive your business forward.
This four-step framework is known as the “bullseye framework” from the book “Traction” by Gabriel Weinberg and Justin Mares.
Many businesses fail not due to product or service issues but because they need help to attract and convert customers. This sets the stage for a clear and efficient marketing strategy.
Step 1: Brainstorm Marketing Ideas
The first step involves a comprehensive exploration of various marketing channels. The emphasis here is on realistically brainstorming ideas for each channel.
This process helps…
