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The Correct Way To Set Up Daily Budgets for Your Amazon KDP Campaigns
How much should you allocate to your Amazon KDP advertising campaigns?
Setting daily budgets can be a bit of a guessing game, especially for beginners.
While $5 per campaign might seem like a reasonable starting point, experienced publishers often opt for slightly higher budgets, typically around $10 per campaign.
Why the bump?
Because Amazon's ad platform operates on a pay-per-click model, a higher budget allows for more flexibility and increased visibility.
But here's the thing: Amazon won't necessarily spend your entire daily budget right away.
In the early stages, the platform takes a cautious approach, which includes gradually testing your campaigns to measure their effectiveness.
This means you may not reach your target spend immediately, especially if your book is brand new and lacks sales data.
So, what's the takeaway?
Start with a modest budget, monitor your campaigns closely, and be prepared to adjust your spending based on performance.
Success on Amazon KDP is a marathon, not a sprint.
