Entrepreneurship

Utilize Campaigns To Bring Massive Exposure To Your Business

Different types of campaigns & how you can use them to your advantage.

Photo by Carlos Muza on Unsplash

Whether you are running a product-based or service-based business, it is essential to utilize campaigns to engage customers, boost sales and ensure better retention rates.

What Is A Campaign

A marketing campaign is a strategy used to promote a product or service in order to increase the exposure, sales, and engagement of customers by utilizing well-known seasonal dates, events, and ways of engagement.

In order for a campaign to be successful, just like any other project, you need to utilize the proper tools and have an end goal in mind.

Examples of goals of marketing campaigns could be:

• Drive more sales
• Sell outdated or old inventory to make space for the new.
• Increase customer engagement
• Introduce a new product into the market
• Collect customer emails for an email marketing campaign
• Collect customer feedback through a survey that entitles customers to join in the competition to get free products or access to a services