Whether you are running a product-based or service-based business, it is essential to utilize campaigns to engage customers, boost sales and ensure better retention rates.
What Is A Campaign
A marketing campaign is a strategy used to promote a product or service in order to increase the exposure, sales, and engagement of customers by utilizing well-known seasonal dates, events, and ways of engagement.
In order for a campaign to be successful, just like any other project, you need to utilize the proper tools and have an end goal in mind.
Examples of goals of marketing campaigns could be:
- Drive more sales
- Sell outdated or old inventory to make space for the new.
- Increase customer engagement
- Introduce a new product into the market
- Collect customer emails for an email marketing campaign
- Collect customer feedback through a survey that entitles customers to join in the competition to get free products or access to a services
Whatever the goal may be, remember to have a deadlines and a strategy to measure the results.
Create a marketing plan for the campaign where you list exactly what you will be doing and your audience.
Utilize results-orientated tools and (free) software, such as google analytics, to track results where necessary so you have a fundamental backbone for future campaigns.
Three Types Of Marketing Campaigns
- Seasonal events based on celebrations to celebrate events such as Halloween/mother’s day/Xmas and get people purchasing.
- A time-specific campaign that has a deadline such as competitions. An example of this could be dealing with deadlines that include entering a competition to win a specific product if users are engaged and publishing about the brand on their social media profiles to increase engagement.
- An evergreen campaign…