When to Turn Off Keywords with High Clicks and Low Sales For Amazon KDP?

So, what’s the magic formula?

Photo by Kenny Eliason on Unsplash

One of the biggest challenges faced by self-publishers on Amazon KDP is knowing when to turn off keywords that are generating a lot of clicks but aren’t translating into sales.

It’s a common issue, and many publishers struggle to find the right balance between maximizing exposure and maintaining profitability.

So, what’s the magic formula?

The key lies in understanding your conversion rate and knowing when to adjust your bids accordingly.

Amazon’s average conversion rate is around 10%, with anything above considered highly relevant and potentially lucrative.

Let’s break it down.

Imagine you have two keywords in the same campaign: keyword one and keyword two. Keyword one is generating 30 clicks but only one sale, resulting in a conversion rate of around 3%.

Meanwhile, keyword two is garnering 50 clicks with five sales, boasting a healthy 10% conversion rate.

Now, here’s the kicker:

if your cost per click is $1, you’re spending $30 on keyword one and $50 on keyword two. Despite the low conversion rate for keyword one, it’s…